Style

Soft minimal

Calm and airy: lots of space, soft neutral colours, gentle rounded corners and one quiet accent.

  • Mood: calm
  • Mood: friendly
  • Density: airy
  • Era: contemporary
  • Warmth: neutral

See it live

Example: meditation app landing page for Hushfield, a fictional brand made up for this explorer. Switch the width to see the style on a phone, a tablet and a desktop screen.

Open the example on its own

Copy the idea

Take the style with you as a brief for a person, as instructions for an AI assistant, or as design tokens. It describes the idea and the rules — never the example's code.

The recipe

Soft minimal — style recipe: the same text the brief copies.

The idea

  • Calm and airy: lots of space, soft neutral colours, gentle rounded corners and one quiet accent.

Use it when

  • Wellness, lifestyle and calm products
  • Apps that want to feel simple
  • Brands that want to feel gentle and modern

Avoid it when

  • The brand needs energy or loudness
  • Pages must show a lot of information at once

Principles

  • Generous white space around everything
  • Off-white and soft grey surfaces instead of pure white
  • Gentle radius on cards and buttons
  • One muted accent colour, used for actions only
  • Medium-weight sans type, never heavy
  • Few elements per screen; one message at a time

Colour

  • Mist (background): #f7f7f5
  • White (surface): #ffffff
  • Soft black (text): #2b2b2b
  • Stone (muted): #5f5f5f
  • Sage (accent): #4e7166
  • Haze (border): #e4e4e0
  • Text on background contrast: 13.20:1

Type

  • Headings: Manrope, weights 600 — Medium-bold, generous tracking at small sizes
  • Body: Manrope, weights 400 — Light grey-black, roomy line height
  • Scale: 14px, 16px, 18px, 24px, 36px, 52px
  • One friendly geometric sans; small steps between sizes.

Spacing and shape

  • Base unit: 8px
  • Spacing steps: 8px, 16px, 32px, 64px, 128px
  • Big, consistent gaps; sections breathe.
  • Corner radii: 12px, 20px
  • Borders: 1 px haze borders or none
  • Shadows: Very soft and wide, low opacity

Imagery and motion

  • Imagery: Soft photography or simple abstract shapes in muted tones.
  • Motion: Slow, eased fades and gentle rises.

Do

  • Leave more space than feels necessary
  • Use the accent only for the main action
  • Keep each section to one idea

Don't

  • No heavy black type
  • No sharp corners next to round ones
  • No more than one accent

Palette

  • Mistbackground#f7f7f5
  • Whitesurface#ffffff
  • Soft blacktext#2b2b2b
  • Stonemuted#5f5f5f
  • Sageaccent#4e7166
  • Hazeborder#e4e4e0

Text on background: 13.20:1 — passes AA

Type

Headings Manrope, weights 600

The quick brown fox jumps over the lazy dog

Medium-bold, generous tracking at small sizes

Body Manrope, weights 400

The quick brown fox jumps over the lazy dog

Light grey-black, roomy line height

Scale One friendly geometric sans; small steps between sizes.
  • 52pxThe quick brown fox jumps over the lazy dog
  • 36pxThe quick brown fox jumps over the lazy dog
  • 24pxThe quick brown fox jumps over the lazy dog
  • 18pxThe quick brown fox jumps over the lazy dog
  • 16pxThe quick brown fox jumps over the lazy dog
  • 14pxThe quick brown fox jumps over the lazy dog

Spacing and shape

Spacing base unit 8px
  • 8px
  • 16px
  • 32px
  • 64px
  • 128px

Big, consistent gaps; sections breathe.

Corner radii
  • 12px
  • 20px
Borders
1 px haze borders or none
Shadows
Very soft and wide, low opacity

Do and don't

Do

  • Leave more space than feels necessary
  • Use the accent only for the main action
  • Keep each section to one idea

Don't

  • No heavy black type
  • No sharp corners next to round ones
  • No more than one accent